![]() ![]() The seemingly insurmountable challenge was to re-create in a virtual setting the face-to-face experience of card-playing and all the intrigue and suspense that goes along with that. It was an impossible problem and all we were doing again and again is proving that, yes this is an impossible problem.” “Normally, when you fail at something, you learn a little bit. “The first 10 days were so bizarre because it was all failure. “The full time frame was about two weeks,” he told me. While game development cycles typically span six to 18 months, Lee says, the new game went from concept to release in record speed. It lines up nicely with what people are seeking right now, which is interaction. “You have to applaud the effort into brand-building. “This is a cool pivot even though they are not making money on it,” says Jay Dunn, CMO and partner at Chief Outsiders. ![]()
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